'content-driven' originates from the combination of 'content' and 'driven', where 'content' refers to the material or information and 'driven' implies being motivated or propelled by something.

'content' and 'driven' have been used separately in English for centuries, but their combination into 'content-driven' is a more recent development, reflecting the rise of digital media.

Initially, 'content-driven' was used in a general sense, but it has evolved to specifically refer to strategies in media and marketing.