'promote' originates from Latin, specifically the word 'promovere,' where 'pro-' meant 'forward' and 'movere' meant 'to move.'

'promovere' transformed into the Old French word 'promouvoir,' and eventually became the modern English word 'promote' through Middle English.

Initially, it meant 'to move forward,' but over time it evolved into its current meaning of 'to advance or raise to a higher position.'